Interfax Business Service, a subsidiary of Interfax
Information Services Group, together with the Securities Market
magazine, announced the results of the 4th international case
contest held among Investor Relations professionals from Russia and
the CIS. The winner, with 31.99 points, is the case study by IDGC
of Centre (RTS: MRKC). The second place, with 28.91 points, went to
Severstal (RTS: CHMF). The jury gave the third place, with 27.35
points, to a case study by LeaseIT. This year the contest was
dedicated to the topic of IR in the age of permanent crises. 5 case
studies, presented by the specialists from financial, metals and
mining, energy and agricultural industries, have taken part. Among
them were: The new format of holding an Analyst Investor Day by
Gazprom energoholding group of companies. 5 rules of Analyst
Investor Day or the IR event of the year by Gazprom energoholding,
The sale of corporate bonds by an issuer to retail investors the
first successful experience in Ukraine by LeaseIT, Ukraine,
Implementing an effective IR strategy aimed at attracting core
investors and raising company stock liquidity by IDGC of Centre, A
second pivot: how Avangard has become a public company twice in one
year by agricultural holding Avangard, Ukraine, Severstal: the
global change of image in the eyes of investors by Severstal.
According to Stanislav Martyushev, director general of Interfax
Business Service, the contest was being held in a situation where
the economy is still far from stable growth. These days domestic
issuers are actively borrowing while demand on the stock market
remains weak and the IPO/SPO activity is very weak, which, in turn,
directly affects the tasks that need to be solved by IR
departments. When there are virtually no deals made with stocks,
attention shifts to debt capital markets and work with ratings
agencies, he said. Thus, for example, one of the prize-winning case
studies, by LeaseIT, was dedicated to a bond placement. Young
professionals who will be getting acquainted with this years case
studies, besides getting to know IR methodology, will also be given
an additional coordinate system for solving unconventional tasks,
constantly faced by public companies, not only on the equities
market, Mr. Martyushev noted. Assessment of presented pieces was
based on 4 criteria: novelty, effectiveness, methodological value,
and subjective I like it or I dislike it expert assessment. The
solutions in the area of investor relations building were assessed
on a 4-point scale by 10 acknowledged IR professionals: Sergey
Klinkov, HMS Group (LSE: HMSG), Sergey Belyakov, MMC Norilsk Nickel
(MICEX-RTS: GMKN), Anna Sidorkina, Gazprom Neft (MICEX-RTS: SIBN),
Dmitry Ivanov, IBS Group (FRA: IBSG), Alexander Goldin, RusHydro
(LSE: HYDR), Viktor Szalkay, PIK Group (LSE: PIK LI), Ilya Popov,
Akron (LSE: AKRN), Denis Davydov, M.video (MICEX-RTS: MVID), Oleg
Goncharov, Magnit (LSE: MGNT), Irina Makarenko, INTER RAO UES
(MICEX: IRAO). All prize-winning case studies will be published in
the Securities Market magazine and used as training material by the
Institute for financial markets development in its investor
relations courses. All case studies are available for download on
Interfax Business Service website www.irconsulting.ru (Analytics
section) and may also be emailed on request made at ir@interfax.ru.
Annual case contest held among Investor Relations professionals
from Russia and the CIS was founded in 2008 by Interfax Business
Service and the Securities Market magazine, together with Financial
Communications and Investor Relations Association (ARFI), MICEX
Group and the Institute for financial markets development. In 2010
the contest acquired international status when London Stock
Exchange and British IR Society started supporting it. The total
number of IR case studies gathered over the 4 years of the contests
existence, is 54. Interfax Business Service is a subsidiary of
Interfax Information Services Group and specializes in providing
consulting services to companies in the area of investor relations
in Russia and the CIS. Interfax is uniquely positioned to provide
IR services: it has access to resources of the leading Russian
information agency, tight connections to Russian institutional and
individual investors. The company has experience in working with
issuers and investors across the whole spectrum of investor
relations tasks (investor and analyst base expansion, analyst
coverage improvement, preparation of documents for investor
communications, investment positioning, ratings advisory,
independent financial analytics, attracting of private share
financing to small and medium enterprises). The company has served
more than 80 clients from more than 10 industries in Russia,
Ukraine, and Kazakhstan. Interfax Business Service specialists
partake in consulting the Russian Ministry of Finance on foreign
debt and Russian sovereign credit rating maintenance issues. The
company has wide experience in dealing with all the biggest
international ratings agencies: Moodys, Standard Poors, and Fitch
Ratings.
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